Behaviour change is about finding the space where no one is looking, building momentum, with a clear mindset.
TEDx Wellington Women aimed to inspire women around wellington to find their groove, build momentum and inspire change in their community. As a designer it was important to design assets that were both reflective of the TEDx brand but also synonymous to the integrity of the event. The icon of the event became the moving silhouette of a women visualised through simple red lines that embody the concept that when we build momentum and inspire change we must have a calm mind and an active vision. A combination of playful and familiar element brought this project to life along with a range of inspiring women.
Packaging Design & Market Research for new ready to eat range, exclusive to Farro.
Photography: Sol Verduzco-wicker
Behaviour change is about moving forward in your own direction. Designing a brand that fits a vision.
With the aim to create a new identity for a fast growing organisation we set the goal of coming up with a design that was feminine, modern & simplistic which communicated everything the foundation is and has become. An innovative organisation that inspires, mentors and encourages female leadership throughout New Zealand needed an identity that represented the forward thinking nature of the organisation yet at the same time showed versatility of direction
A Collaboration with The Good Firm and Davinia Arias
Behaviour change is about challenging peoples perceptions. What is food? do we know or are we guessing?
Balancing bowls is a series of 3d printed balancing bowls and preparation boards designed to be customised to specific dietary requirements. The simple form is dictated by the notion of eating a balanced diet as the ceramic bowls only balance when they have the appropriate portion of food in them.
The bowls are generated through a parametric model and the volume is dictated by the user’s body mass index and activity level. The bowls are then 3d printed in ceramics or glass blown and cut depending on the users’ preference.
The minimal measuring bowls are accompanied by an American ash chopping board which visually helps the user to plan out their meal ensuring they have a combination of protein, carbohydrates and fruit and vegetables. The chopping board can then be flipped and used as an eating board which has a simple CNC routed cavity with a personalized volume to suit the user.
A beautiful, simple yet personal approach to a global health issue shows us how the customizable nature of parametric modelling, 3d printing and CNC manufacturing can influence people’s habits and behavior
Monthly Promotion Posters for Gourmet Food retailer Farro Fresh.
Creating the habit of transitioning healthy snacks between the home and work context.
The Food for Thought Design for Change collection has been designed to discourage unconsidered eating decisions and help females bring order to their snacking habits to create a healthy routine of taking regular snacking breaks. The approach aligns itself with an eating personality many can identify with, ‘the stress eater’.
First conceived as an affirmation that the things we have around us are now a mixture of analogue and digital, I approached the project by examining the contexts and items that were prompting our eating decisions, rather than examining the outcomes of decisions we later regretted. The majority of research and documentation in these areas was visualized in behaviour maps and eating portraits that, from a distance, merely presents visual complexity and disorder. Extending its reach beyond the traditional conception of the “plastic container” the collection aims to translate seamlessly between the home and the workplace. Accompanied by witty graphic elements that are both reflective and persuasive, fridge stickers create an inviting home for the objects ensuring they are not forgotten or tossed with the abandoned selection of lidless containers.
With shapes and sizes that were consciously considered to relate an intuitive sense of portion control, the objects may be stacked and combined in any way the user sees fit, sealed with surface magnets. The simple yet sophisticated forms, material and colour palette indicate a level of thoughtfulness rarely brought to traditional eating containers. The collection is accompanied by a haptic (vibration) feedback workstation that subtly encourages the user to take regular breaks, using a small motor to pulse the grey mouse pad periodically at regular recurring intervals. In varying permutations the workstation allows for a subtle alert, invisible to others in the environment but engaging for the user. Providing a transitional home for the containers the collection is filled with design prompts in contexts that would formally be overlooked.
The series ranges from reminder graphics to minimal magnetic containers to diligent desk wear. Through this multifaceted, personal collection positive eating decisions and habits are encouraged and formed. The range and regularity of use is far broader than traditional eating vessels, creating a seamless transition between the home, and the work environment. Using real accounts of female eating behaviours, the items in the collection ambitiously attempt to change behaviour through the use of subtle sensorial prompts, considered design details and purposeful product placement.
Photography by Andrew Matautia
Styling by Annabelle Nichols