Project: Brand Identity
Year: 2016

With the aim to create a new identity for a fast growing organisation we set the goal of coming up with a design that was feminine, modern & simplistic which communicated everything the foundation is and has become. An innovative organisation that inspires, mentors and encourages female leadership throughout New Zealand needed an identity that represented the forward thinking nature of the organisation yet at the same time showed versatility of direction

Project: Brand Identity
Year: 2019
La Luna Rose is an ethical lifestyle accessories label based between tropical Bali & New Zealand. 

Project: Packaging Design, Customer & Market research, Art direction
Year: 2018

Farro Fresh is a unique one stop, fresh food market with 5 stores located in New Zealand. 

Project: Design Identity, Brand Activation, Print & Digital Marketing
Year: 2015

TEDx Wellington Women aimed to inspire women around wellington to find their groove, build momentum and inspire change in their community. As a designer it was important to design assets that were both reflective of the TEDx brand but also synonymous to the integrity of the event. The icon of the event became the moving silhouette of a women visualised through simple red lines that embody the concept that when we build momentum and inspire change we must have a calm mind and an active vision. A combination of playful and familiar element brought this project to life along with a range of inspiring women. 

I worked as Graphic Design lead & Co - Art Direction across over 20 publications of Farro Feast Monthly. Feast is a magazine publication which is produced every month to inspire readers on culinary trends, seasonal produce and small artisan producers in New Zealand.

Distribution Number up to 120,000/m
Years 2017, 2018

Project: Brand Identity, Guidelines, Logo
Year: 2018

Connect Chiropractic is a community-focused chiropractic practice in New Zealand, striving to make chiropractic care accessible and understandable to everyone.

Eden life centres is a day spa situated in the heart of Seminyak, Bali. I designed a brand book, menu and campaign package to elevate their offering and differentiate their offering from other spas in the area.

In order to change behaviour we need to understand it. Designing a new way of engaging with users.

Method cards are designed to engage, inform and invite a selected group of participants to begin a week long food experiment. The five young female adults were given card that provided information about their weekly endeavour, whereby they would take a photo of everything they ate for a week. The participants would describe their experience and directly upload it to me via Instagram. Cards were also designed to engage question and conversation. There was a simple change in opacity and thickness of card indicative of what was informative and what should be written on. The cards aimed to be inviting, understandable and contextual.
 

Styling by Annabelle Nichols

Photography by Andrew Matautia

Project: Campaign Posters
Year: 2018
A Collaboration with The Good Firm and Davinia Arias