Behaviour change is about finding the space where no one is looking, building momentum, with a clear mindset.
TEDx Wellington Women aimed to inspire women around wellington to find their groove, build momentum and inspire change in their community. As a designer it was important to design assets that were both reflective of the TEDx brand but also synonymous to the integrity of the event. The icon of the event became the moving silhouette of a women visualised through simple red lines that embody the concept that when we build momentum and inspire change we must have a calm mind and an active vision. A combination of playful and familiar element brought this project to life along with a range of inspiring women.
Monthly Promotion Posters for Gourmet Food retailer Farro Fresh.
Packaging Design & Market Research for new ready to eat range, exclusive to Farro.
Photography: Sol Verduzco-wicker
Behaviour change is about moving forward in your own direction. Designing a brand that fits a vision.
With the aim to create a new identity for a fast growing organisation we set the goal of coming up with a design that was feminine, modern & simplistic which communicated everything the foundation is and has become. An innovative organisation that inspires, mentors and encourages female leadership throughout New Zealand needed an identity that represented the forward thinking nature of the organisation yet at the same time showed versatility of direction
A Collaboration with The Good Firm and Davinia Arias
In order to change behaviour we need to understand it. Designing a new way of engaging with users.
Method cards are designed to engage, inform and invite a selected group of participants to begin a week long food experiment. The five young female adults were given card that provided information about their weekly endeavour, whereby they would take a photo of everything they ate for a week. The participants would describe their experience and directly upload it to me via Instagram. Cards were also designed to engage question and conversation. There was a simple change in opacity and thickness of card indicative of what was informative and what should be written on. The cards aimed to be inviting, understandable and contextual.
Styling by Annabelle Nichols
Photography by Andrew Matautia