I grew up in Christchurch and have been designing ever since I can remember. The first design competition I entered was when I was 7 years old, I taped two tree branches and some string to a leaf and sent it to ‘TVNZ’s what now’, claiming it was a hammock for a small mouse. I was awarded tickets to the premiere of the 1999 Stuart Little movie. I spent my childhood designing floor plans for summer holiday camp sites and dolls houses with A4 ruled white paper weather boards. I have always been fascinated by design and its impact on my mood. I would re-arrange my bedroom each time I had an exam as I literally felt it changed my mind-set. This ongoing passion continued through high school where I was awarded top in Photography, Graphic Design and the overall prize for Visual Arts. In that same year I submitted a retro café design concept and was awarded 3rd place in the New Zealand young designers’ competition in 2010.
I left Christchurch and moved to Wellington to study Industrial design. After 3 long years I had worked on projects that range from coat racks to cycles to hospital waiting rooms to child safety wrist bands. In 2013 I was awarded the Faculty of Design Excellence Award at Victoria University. This led to a three month long intensive summer where I project managed a team of designers, engineers and developers within the Creative HQ Product Futures Business Incubator. We worked on developing products/apps from the market research and validation stage to the scalable digital and physical prototype stage, to finally pitching ideas to companies and shareholders.
After completing the summer boot camp I choose to enrol in the Masters of Design Innovation program at VUW where I spent the next two years focussing on using insights from psychology, behavioural economics and design to create concepts that aim to change the eating habits of young female adults in New Zealand. This work lead me to not only find the area of design I love but also provided me the opportunity to exhibit and speak in conferences and exhibitions in Hong Kong, Milan, Canada and Australasia. During this time I was privileged enough to work with and for some exceptional organisations such as Designtree, Formway Ltd, Empathy Design and TEDx WellingtonWomen. Being a helper, intern, designer and idea generator in a range of design disciplines has allowed me to discover what I love and what I am good at, understanding people and designing for them. I am an idea generator that is fascinated by human behaviour.
My design process consists of four main stages, allowing both a parallel exchange to occur from the two perspectives of the designer and the user. Whether it is creating a process for understanding people or designing an outcome that could help them, the parallel altercation of these two elements is integral to the authentic exploration of these design intentions. By taking a participatory design approach and extracting design elements from behavioural design, I aim to enrich the design process with contextual and informative insights to design outcomes that enable change. Inspired by the variety of human-centred design approaches in both the behavioural and participatory design methods, I design processes that balances both the user and the designer.
2015 Empathy Design Award - Design Research in Masters of Design Innovation 2015 NZ Guild Food Writers Conference - Wellington 2015 Milan - Salone Satellite - Italy
2014 Inspire Foundation Grantee Award 2015 Design Thinking Workshop - International leadership Conference 2015 Milan - Design to Feed the World Exhibition - Italy
2013 Faculty of Architecture and Design Excellence Award 2015 Strategic Design thinking 383, Guest Lecture - Victoria University 2015 Alberta - Designing in the Other North - Canada
2013 Deans list for Academic Excellence, VUW 2014 Hong Kong - International Experience Design Conference 2013, 2014, 2015 - EOYE School of Design - New Zealand
2011 Selected for HORT Design workshop Eike Konig 2012 Christchurch - Luxcity FESTA Lighting festival NZ
2010 New Zealand Young Designers Award YDA (Spatial and Graphic)
2010 NZQA Photography Scholarship
2015 Designtree Collective 2015 Toildrops.com - Balancing bowls - Nothing food - Coatrack for Bonnie
2015 Empathy Design & Victoria University Collaboration 2015 Behance feature - Blocked up - Coatrack for Bonnie
2015 TEDx WellingtonWomen 2014 Yankodesign.com - Balancing bowls - Coatrack for Bonnie - Second look
2014 Formway Design Ltd 2013 Trendhunter.com - Second look - Frameit
2013 Creative HQ & VicLink 2013 Technews.com - Second look - Frameit
2013 Times7 Ltd
2013 School of Design VUW