Creating the habit of transitioning healthy snacks between the home and work context.
The Food for Thought Design for Change collection has been designed to discourage unconsidered eating decisions and help females bring order to their snacking habits to create a healthy routine of taking regular snacking breaks. The approach aligns itself with an eating personality many can identify with, ‘the stress eater’.
First conceived as an affirmation that the things we have around us are now a mixture of analogue and digital, I approached the project by examining the contexts and items that were prompting our eating decisions, rather than examining the outcomes of decisions we later regretted. The majority of research and documentation in these areas was visualized in behaviour maps and eating portraits that, from a distance, merely presents visual complexity and disorder. Extending its reach beyond the traditional conception of the “plastic container” the collection aims to translate seamlessly between the home and the workplace. Accompanied by witty graphic elements that are both reflective and persuasive, fridge stickers create an inviting home for the objects ensuring they are not forgotten or tossed with the abandoned selection of lidless containers.
With shapes and sizes that were consciously considered to relate an intuitive sense of portion control, the objects may be stacked and combined in any way the user sees fit, sealed with surface magnets. The simple yet sophisticated forms, material and colour palette indicate a level of thoughtfulness rarely brought to traditional eating containers. The collection is accompanied by a haptic (vibration) feedback workstation that subtly encourages the user to take regular breaks, using a small motor to pulse the grey mouse pad periodically at regular recurring intervals. In varying permutations the workstation allows for a subtle alert, invisible to others in the environment but engaging for the user. Providing a transitional home for the containers the collection is filled with design prompts in contexts that would formally be overlooked.
The series ranges from reminder graphics to minimal magnetic containers to diligent desk wear. Through this multifaceted, personal collection positive eating decisions and habits are encouraged and formed. The range and regularity of use is far broader than traditional eating vessels, creating a seamless transition between the home, and the work environment. Using real accounts of female eating behaviours, the items in the collection ambitiously attempt to change behaviour through the use of subtle sensorial prompts, considered design details and purposeful product placement.
Photography by Andrew Matautia
Styling by Annabelle Nichols