Behaviour change is about finding the space where no one is looking, building momentum, with a clear mindset.
TEDx WellingtonWomen aimed to inspire women around wellington to find their groove, build momentum and inspire change in their community. As a designer it was important to design assets that were both reflective of the TEDx brand but also synonymous to the integrity of the event. The icon of the event became the moving silhouette of a women visualised through simple red lines that embody the concept that when we build momentum and inspire change we must have a calm mind and an active vision. A combination of playful and familiar element brought this project to life along with a range of inspiring women.